Soccer clubs are fundamentally in the content business. Their prime offering is a match—90ish minutes of action delivered once or twice a week—but they have to fill in around the edges. This is how it came to pass that clubs started releasing exclusive video content through their own online portals—anything to fill the void between matches. Soccer media, more obviously, is in the content business. It, too, must reckon with the fact that relatively little time is taken up by the sport itself. It, too, has sought to fill this void with pseudo-events: endless talk shows and things like “transfer…