The Hitman marketing campaign that encourages you to threaten your small-breasted friends

Dear god. Rock Paper Shotgun has the goods again today, this time about a Square-Enix Facebook promotional campaign for the new Hitman game, in which you can “target” friends for a “hit” and identify them by things like, I”m serious, having “small tits” or an undersized penis, or RED HAIR. It’s already down. VIRAL MARKETING 4EVER