After Rosenthal graduated from Columbia’s Graduate School of Architecture, Planning, and Preservation in 2001, she and classmate Jesse Seppi founded Tronic, a technology and design firm. One recent project: Manifold, a 60-foot sculpture at HP’s Palo Alto headquarters. One side of the piece is made of undulating fiberglass shapes; the other houses a series of identical high-definition video panels. As people pass by, motion sensors set the sculpture rotating from one surface to the other.
“I want to turn every aspect of our lives into a game by marrying the digital and the physical.”
— That’s Vivian Rosenthal who Fast Company recently profiled as she attempts to toe the line between high-tech marketing and conceptual art. More notes about one of her projects: