When Activision’s Skylanders: Spyro’s Adventure first launched in 2011, it resonated with older kids by balancing the act of imagination with the act of playing a videogame. While it was more structured than a more free-form toy like Legos, Skylanders created the illusion that, by placing plastic figurines on a light-up pedestal, players could bring inanimate objects to life. Adults didn’t understand this. As an added bonus for Activision, this was a natural point of entry into the toy industry, and the ability to bolster sales with a physical product line was something that everyone from Nintendo to Lego would…