Because games are always better when you can brag about how good you are at them, Kamcord lets you record gameplay and immediately share to Twitter, Facebook, YouTube, and email. A large part of what made Instagram so successful was its ability to capitalize on memory-making. You saw something you loved, added a filter, and shared for posterity. For games, such experiences are only second-hand—telling someone about your amazing run in Diablo III not nearly as profound as showing them what took place. There are certainly tools available on the PC side for this sort of thing, but simplified capture-and-share is a novel premise.
The app works only on iOS, but the developers promise more soon.