This new music video for electronic duo MNDR is an interesting concept—it’s about you. The interactive video serves to reimagine music in the same vein as our own Soundplay features over at Pitchfork. Rather than using a game, though, the directors at Fourclops have crafted the narrative of the video using information from Facebook.
The video tells the story of the user’s spontaneous trip to New York and subsequent rise to fame, all viewed through their iPhone. After connecting to Facebook, the user will see their profile information along with names and photos of their friends integrated into the storyline.
It reminds us a little of last year’s Take This Lollipop, but it’s not quite as creepy.