killscreen.com
Models want to look virtual. Videogame models want to look real.
While art direction in big budget games is largely a race towards the photorealism, it seems that the fashion world would like to be virtual. The clothing retailer H&M has admitted that their lingerie models are too good to be true. “It’s not a real body; it is completely virtual and made by the computer,” H&M press officer Hacan Andersson told Swedish newspaper Aftonbladet in an article questioning the company’s picture-perfect online models… When asked how they do it, the spokesperson replied: “We take pictures of the clothes on a doll that stands in the shop, and then create the…