UK company Myndplay has created a technology to allow viewers to change the outcome of the film based on their thoughts. The connection between this and games seems promising:
In the films the viewer takes the role of the protagonist. They can achieve positive outcomes for their character if they achieve either high levels of mental focus or relaxation at key plot junctures, as measured by a headset sensor measuring patterns of electrical activity in the brain.
“It brings a level of interactivity to video that has never been achieved before,” said Mohammed Azam, managing director of Myndplay, based in London. “The viewer chooses who lives or dies, whether the good guy or the bad guy wins or whether the hero makes that all-important save.”