killscreen.com
The Nintendo Switch wants to be your new, favorite stalker
Cue the establishing shot: a suburban home at night. Its window drapes are open. In the distance, a skyline looms over the horizon like a mountain peak. Inside, a man sits in the dim glow of a television. He’s slouched low, pushed back by the emanations. The marketing rhetoric leans into classic entertainment images: The first 10 seconds of your favorite syndicated situation comedy; The Maxell TV ad of a man getting blown backwards by the cassette tape’s hi-fidelity sound. He’s playing a game. Light strains of composer Koji Kondo’s classic Overworld Theme from The Legend of Zelda (1986) mix…