At 14 Ek latched onto the late-1990s dot-com mania, making commercial websites in his school’s computer lab. The going rate then for a commercial home page was $50,000, but Ek charged $5,000 and made it up in volume: He recruited his teenage friends, training the math whizzes in HTML and the artists in Photoshop.
Soon he was netting $15,000 a month and buying every videogame out there (one favorite: a business game called Capitalism).
Capitalism is a business sim game that’s like Sim City meets Wall Street. No wonder Ek glommed onto it.