You know Jerry Lambert. He’s “Kevin Butler”, the suit-and-tie-wearing, game-obsessd exec of many titles in PlayStation ads. A refresher: Well, the real life execs at Sony recently sued Lambert for breach of contract after he acted in a Bridgestone tire ad in which he played Mario Kart Wii. Sony accu
-Jesse Divinich, vice president of insights and analysis at Electronic Entertainment Design and Research, to GameLife, on the wave of new consoles.
War never changes, but the medium might. United States patent application number 85818163 was filed by Bethesda Softworks LLC on January 8th. It requests a trademark for the Fallout trademark for “Entertainment services in the nature of an on-going television program set in a post-nuclear apocalypti
The first half of the following video details how, exactly, the “cowboy engineers” at Waterloo Labs built the famous item system of Mario Kart into an actual go-kart track. It took some servomotors, remotely-controlled steering columns, and an RFID system so that the karts could communicate with one
That’s the conclusion reached by a University of Michigan study published in the January issue of Psychology of Violence: [Researchers] Saleem and Anderson recruited 204 participants, randomly assigning them to play one of three video games for 30 minutes. Two of the games were versions of “Counter-
