PREMIERE: The Amplifetes rock out w/ interactive music video, offer trip to the Arctic Circle


Fresh off the heels of our Soundplay project with Pitchfork, Swedish four-piece The Amplifetes take their own swing as music game excellance. To promote their upcoming album, they’ve created a the Guitar Hero-like interactive music video Where is the Light. (They’re planning to turn it into an app.)

If browser-based rhythm gaming isn’t motivating enough, they’re also offering a trip to the Arctic Circle to whoever has the highest score by the end of the year.

Those who have collected the highest number of light beams by the end of 2012 will win a trip to The Northern Lights in The Arctic Circle.The winner (from any country in the world) will get: Flight tickets + accommodation + visit to Kiruna Space Center + transfers. The winner will be announced before the end of this year of 2012.)

Let me know if you beat 811.