This new game console was announced only a week ago and already seems to have the gaming community rallying behind it—or at least hyping it. Led by former IGN executive Julie Uhrman, designed by Yves Behar, and advised by Ed Fries (who wrote for us  in Issue 2), Ouya is being touted as the console to bring developers and players together. Their Kickstarter campaign, which had already surpassed its $950,000 goal in about 8 hours, says that games will be free-to-try if not free-to-play, and Ouya will take 30 percent of the profits from in-game purchases (not unlike the App Store or Steam).

Fortunately for the curious, the console will be held together with old-fashioned screws:

Everything opens with standard screws. Hardware hackers can create their own peripherals, and connect via USB or Bluetooth. You want our hardware design? Let us know. We might just give it to you. Surprise us!

The takeaway is that Ouya could make it easier for developers to publish a product and for gamers to customize their playing experience. It remains to be seen if the Kickstarter campaign will be their primary source of funding for now—or if the founders will go on to seek venture capital. Either way, this is the first time we’ve seen a contender in the home gaming arena for years, and Ouya is moving fast.