FarmVille maker Zynga: your friendly neighborhood drug dealer?

Zynga’s reputation preceeds itself at this point. Creator of the successful FarmVille and CityVille, which have seeped into our lives thanks to the ubiquity of Facebook, and relatives who don’t realize that sending requests for help in FrontierVille is annoying. In a new video up on Bloomberg examining Zynga’s success, an analyst compares them to drug dealers. It goes on to explore how the successful company manages not only to snare its users, but how it keeps them. 

Filipe Salgado

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