Over at Next New Web, Courtney Boyd Meyers reports from the annual PSFK conference that the future of work is play. Digital strategist Aaron Dignan here:
Why aren’t people doing what they want to do and why aren’t they engaged at work? Dignan asked, rhetorically. It comes down to two issues- a lack of volition: “I don’t want to become a prince.” And a lack of faculty: “I don’t know how to become a prince.”
Real life is full of unstructured spaces and in contrast, games are incredibly structured experiences. For example, you have to save the princess right now, whereas real life is not so clear. e.g. You have an annual review coming up in 2 months. “It’s way more exciting to be a knight than a middle school student,” says Dignan.