Major League Gaming CEO: Competitive gaming is a "luxury brand"

The most surprising fact in The Economist’s interview with the CEO of Major League Gaming, the incomparably-named Sundance DiGiovanni? How about this: “I should point out that over 40% of our viewers have a household income over $100,000, so technically we’re a luxury brand.” DiGiovanni comes across in the interview as a remarkably savvy businessman, not concerned at all about semantics (“I’m not here to argue about the true definition of sport…My question is, is what I’m producing capable of drawing an audience?) and cognizant of the cultural forces that enabled his success (the rise of user-streaming video). It’s enough to make you take his claim that MLG will produce events on the order of UFC fights within five years.