Nike+ FuelBand makes a run at making all human movement a quantifiable sport.

After the disaster that was the Jawbone Up, Nike has thrown their hat in the ring in the world of life-counting wristband. This morning, the Beaverton titan announced the Nike+ FuelBand which will track all types of movement and use stats to keep you accountable. The popular Nike+ device has been a hit with runners to help them track their distances.

Also, this ad. We can’t even imagine the licensing fees involved with using everything from the The Warriors to Scott Pilgrim Vs. The World.

Jamin Warren