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NikeFuel introduces a digital version of Pong, disc battle from Tron.

The roll-out of the NikeFuel band was one of the biggest marketing pushes from the last year. Nike spared no expense for non-traditional approaches. That includes this magical digital version of Pong released in Japan.

Jamin Warren

Jamin Warren

Jamin Warren founded Killscreen. He produced the first VR arts festival with the New Museum, programmed the first Tribeca Games Festival, the first arcade at the Museum of Modern Art, won a Telly, and hosted Game/Show for PBS.
Los Angeles