Will Oculus Rift be the first mass-market VR headset?

Backed Endorsed by id Software’s John Carmack, the Oculus Rift is a new VR headset that made its debut at E3. It’s also the technology powering USC’s Holodeck Project that we reported on a couple weeks ago. But today, the company launched a Kickstarter campaign that revealed a new design for the headset—shedding the duct tape we saw earlier and adopting a refined, consumable design. Like all good Kickstarter pages, Oculus’s pitch includes testimonies from industry sweethearts like Gabe Newell and Cliff Bleszinski.

Unsurprisingly, it’s already reached its $250,000 goal. 

(Correction: Carmack has said that he is not technically “backing” the project.)