PAUSE: This PlayStation Vita ad says everything you never could about why you play games.

Explaining to your friends exactly why you play games can be a tricky proposition, but Dutch agency 180 Amsterdam does so beautifully in this new spot for the PlayStation Vita. The ad is directed by Cary Fukunaga (who won the Sundance Dramatic Directing award for Sin Nombre), and I found the bit on exploration particularly stirring.


[via AdWeek]