PAUSE: Your car as a videogame commercial.


Pong may be one of the older videogames ever created, but the German agency BBDO certainly found a way to bring the game up to date. Tasked with showing that the Smart Fortwo electric drive was not only green but also fun, the company created this massive version of pong called “eBall” to showcase at the IAA motor show in Frankfurt. As an added bonus, the game allows “everyone” to “experience the exceptional acceleration of the e-Smart for themselves.” 

How’s THAT for branding?

[via Mashable]