New startup launches leaderboard with points, but not prizes, objectives, meaning.

One of our wonderful designers, Keenan Cummings, is also the designer for a new startup called Wander. We don’t know what Wander is, but we know what it has: sweet, sweet points.

We suspect some type of cosmic farce at work here, but we’re not sure. Points are quite seductive after all and for those as desperate for status as we are, the implication of points for the sake of points is apocalyptic in potential.

Seriously, though, thumbs up for a satirical launch. This is like those Who Is Joe Budden? stickers all over again.