8-bit Puma ad goads olympic-size nostalgia.

Puma’s interactive ad game, Run Puma Run, drops the languid austerity of their typical design for the sexy memory of the screen-lit suburban basement or the dingy arcade. Perhaps London 2012 could have predicted the pixelated fever dream of this year’s favorite screen fashion, but then again that would have made the logo even clunkier.

Choose your olympian and accelerate down the infinite track, and remember that the chip tone is the same as it ever was.