Random House Hopes That Videogames Will Add a Spark

Random House is looking to videogames as potential home for their work. A story in the Wall Street Journal indicates that THQ and Random House will co-publish properties together.  This was already the case for THQ’s Homefront, which had a prequel, Homefront: The Voice of Freedom. 

As Lenny Brown of THQ told Trachtenberg, “The Holy Grail here would be for Random House to produce a book that sells well, with us ultimately investing $35 million in a triple-A console game backed by a $12 million marketing campaign that draws a commitment from Hollywood for a movie or television event.”

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