Steam makes a play for the living room; does the living room want a computer?

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At Gamasutra, Kris Graft breaks down Steam’s big gambit for the living room:

What Big Picture Mode really has the potential to do is bring the PC’s business and game development culture to the TV gamer.

As Graft notes, the real issue in the short term is getting the computer into the living room. To his physical concern I’d add an aesthetic one. Who wants a computer tower under their TV?