This app will do your laundry. Could it also gamify housekeeping?

So the Consumer Electronics Show (CES) is this week, and a lot of new and impressive types of interactive technology have been wowing techies the world over. While many developers did their best to impress with all sorts TVs and gaming gadgets, a humbler app inadvertently stole the show: 

Though Samsung appeared to be most proud of its three new TV sets, it was a much homier gadget that stole the show: a new “eco-friendly” washing machine that could be controlled by a smartphone app.

The WF457 Front Load Washing Machine is like something out of the Jetsons, with an 8-inch LCD touchscreen and a wireless card, allowing it to connect to Samsung smartphones using the “AllShare Control App.”

In an explanation some found vaguely sexist, they went on to say that the app was designed for “busy moms who spend time running back and forth from the laundry room trying to estimate when the load is done.” We’ve seen the likes of Cooking Mama and Babysitting MamaSo how long is it before we see an ARG called Housekeeping Mama

Yannick LeJacq

[via Talking Points Memo][Image via funkypancake]