When can sexting save lives? Sexual education becomes interactive.

A recent innovation in sex education has interesting possibilities for social innovation in the U.S., The New York Times reports:

In Chicago, teenagers can subscribe to Sex-Ed Loop, a program endorsed by the district that includes weekly automated texts about contraception, relationships and disease prevention. Through Hookup, California teenagers can text their ZIP codes to a number and receive locations for health clinics.

The problem? If regulating public education is so difficult, regulating online sources can’t be much easier. As one Planned Parenthood official put it, “How do I write content that says ‘sex’ 80,000 times so our page will pop up in a kid’s search on Google near the top?”

–Yannick LeJacq

[via The New York Times][Image via Jhaymesiviphotography]