
Chrome-tinged cats come to life in this colorful VR music video
Most virtual reality music videos feel the same. They’re all impressive on a technical level, rotating 360-degrees so viewers can take in all their surroundings. Yet little of them inject the most integral feature: interactivity. That is, except for Tyler Hurd, an animator known for injecting life into those typically stagnant virtual reality music videos and making them colorful, fun, and most of all—somewhat playable like a game. At the Tribeca Film Festival last year, the animator unleashed “Old Friend,” a zany, psychedelic dance party where the player shimmied alongside a cartoonish conductor. In Hurd’s follow-up, a collaboration with Viacom NEXT, interactivity roots…