
Bringing otome games to the other side of the world
This article is part of a collaboration with iQ by Intel. Otome games—visual romance novels targeted at women—don’t often find a wide audience outside of Japan. Not only do they struggle to market towards women in countries where dating simulators are less of a cultural staple, but the games’ protagonists and stories are often coated in a Japanese context, causing some of the magic to get lost in translation. Even breakthrough titles in the otome genre usually meet small niche popularity when compared to their male-oriented counterparts. That being said, some otome games have broken the barrier, finding their foothold in…