No Man's Sky
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No Man’s Sky and the trickiness of advertising a procedurally generated game

No Man’s Sky has been knocked by players since its release for false promises—advertisements featuring fighting factions, developer interviews that discuss rare occasions where players can meet on distant planets (which has seemingly been disproven), and more. As a result, Sean Murray—the public face of Hello Games—has become a Molyneux-esque icon, a figurehead for what some perceive as the perpetuation of misleading advertising in videogames. These grievances were realized in a series of complaints to the Advertising Standards Agency (ASA) over the past couple of months. But nothing came of them until now. Last week, those complaints were answered by the UK-based organization,…