
How videogame fashion inspires real-world styles
This article is part of a collaboration with iQ by Intel. Fashion designed for the 3D world of PC games is sparking couture style trends, opening new possibilities for cross-industry collaboration. Hoodies and t-shirts from alternative clothing store Hot Topic, with silkscreen depictions of popular and indie PC games, were once the fashionable dress code for anyone steeped in gaming culture. That began to change when high-style brands began connecting with game developers. Every year at New York Fashion Week (NYFW), it’s increasingly evident how technology is digitizing the fashion world with innovations spanning electrified dresses to virtual reality (VR) runway experiences. Beneath the fashion-tech…