
Inside the programming tool designed to get more girls into coding
If Instagram is buying a sweater, Vidcode is learning to knit.
If Instagram is buying a sweater, Vidcode is learning to knit.
With the technology industry considered male-dominated, many have wondered how to encourage more women into coding. Alexandra Diracles and Melissa Halfon have an idea: change the language. The result is Vidcode, interactive software geared toward teenage girls that enables them to customise Instagram videos with effects that they program. By combining programming with a hobby that their target demographic is already familiar with, Diracles and Halfon aim to combat a perception among girls that tech and coding are “boring.” Students can also share the videos with their friends, adding a social aspect to the coding. “A lot of young girls…
“I jokingly said ‘Maybe we can make a game where someone throws tampons at people’s faces.'”