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Delta’s meme-ified safety video signals the end of days (of sincerity)
Memes are to our generation what boomboxes and Marty McFly’s red vest are to the ’80s. First, they become icons, encapsulating the pop culture of an entire era in just one image. Then they become camouflage for out of touch content-creators salivating over the coveted 18-29 demographic, as they cry, “IS THIS WHAT YOU WANT? ARE YOU NOT ENTERTAINED?!” Delta Airlines’ “Internetest safety video on the Internet” at first seems like just another case of tone-deaf-company-itis. But, in reality, its much more insidious than that. Featuring everyone from the screaming Taylor Swift goat to doge himself, the “safety video” reads more…