Tag: lego dimensions

News

Infinite Arms aims to make the toy game adult-friendly

When Activision’s Skylanders: Spyro’s Adventure first launched in 2011, it resonated with older kids by balancing the act of imagination with the act of playing a videogame. While it was more structured than a more free-form toy like Legos, Skylanders created the illusion that, by placing plastic figurines on a light-up pedestal, players could bring inanimate objects to life. Adults didn’t understand this. As an added bonus for Activision, this was a natural point of entry into the toy industry, and the ability to bolster sales with a physical product line was something that everyone from Nintendo to Lego would…
Feature

Internet-connected toys spark a new era of play

This article is part of a collaboration with iQ by Intel. From building blocks to Cabbage Patch Kids, children’s toys have often relied on the player’s active imagination. A new era of touchscreen cubes, rolling robots and other Internet-connected toys engage kids, teaching them about the world. Overall, the market for toys is on the rise, with marketing research firm NPD Group estimating a 7 percent sales growth across 11 major global markets. Meanwhile, licensing industry publication License! Global predicts connected toys will be a significant trend in 2016. Take, for example, the plastic kitchen set of old, which did little more than provide…