marketing Archives

Virtual reality showrooms turn your living room into a universal storefront

How much are you willing to pay to be a loyal customer? For me, it’s $100. I pay Amazon $100 a year so that I can buy things from them without feeling guilty about paying for shipping at checkout. I haven’t actually taken the time to do the math and figure out if this is saving me money in the long run—I have a sneaking suspicion that I won’t like the answer—but it makes me feel better about using their service. If a Prime membership cost $700 instead of $100, though, I’d be having second thoughts. Which is to say,…

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We watched Ubisoft’s 30-minute The Division short so you wouldn’t have to

When Assassin’s Creed II was released in 2009, it was accompanied by a 35-minute live-action YouTube miniseries titled Assassin’s Creed: Lineage. Low-budget, hokey, free-to-watch, and largely peripheral to the story of Assassin’s Creed II, the miniseries’ promotional nature was clear, but the sheer length and novelty of the project gave it a sort of “official fan film” charm that made it seem at the least harmless. It wasn’t revolutionary television by any means, but the glorified cosplay nature of the project made it difficult to stay mad at it. Seven years later, after a whole generation of live-action trailers, a…

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Finding disappointment at New York’s Museum of Feelings

Open from November 24th to December 15th, the Museum of Feelings has been generating buzz recently as New York’s latest pop-up, announced with a mysterious website and slick series of subway ads that made me want to visit if only to find out what the hell it is. The resulting trip gave me feelings, sure, but not the kind I was hoping for, and probably not those the organizers were going for either. When I first arrived outside the Museum of Feelings earlier this week, I was greeted with a line and display reminiscent of the Apple Store. Fitting, given that I…