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GIF GJ is a Frankenstein’s monster of millennial internet culture
I think it’s time we accept that the GIF has become our symbol for this moment in the digital age. Fleeting, repetitive, ephemeral and yet always the same, the GIF captures the essence of a generation built on the internet: a never-ending loop of recycled information spreading on and on and on, ad infinitum. Giphy’s GIF GJ feels like the chaotic logical conclusion to millennial remix culture. Deriving from the cult of the mashup, GIF GJ combines digital DJing with GIFs by replacing a musical playlist with a soundboard of animated graphics. According to Giphy, the software is a call…