News
“Tracing You” uses web data to get closer than you’d like
The digital footprint is supposed to be an ominous concept. It’s supposed to be a reminder of all the digital breadcrumbs digital Hansels and Gretels leave in their wakes. But in practice, the digital footprint is too squishy a concept to truly resonate. How do you quantify all the little pieces of yourself given away with every click and pageview? They obviously add up, but in the moment they don’t feel like much. These pieces do feel meaningful to the companies on the other end of each transaction, however, and that asymmetry puts the individual web user at a disadvantage.…