Chocolate - Still 3

Chrome-tinged cats come to life in this colorful VR music video

Most virtual reality music videos feel the same. They’re all impressive on a technical level, rotating 360-degrees so viewers can take in all their surroundings. Yet little of them inject the most integral feature: interactivity. That is, except for Tyler Hurd, an animator known for injecting life into those typically stagnant virtual reality music videos and making them colorful, fun, and most of all—somewhat playable like a game. At the Tribeca Film Festival last year, the animator unleashed “Old Friend,” a zany, psychedelic dance party where the player shimmied alongside a cartoonish conductor. In Hurd’s follow-up, a collaboration with Viacom NEXT, interactivity roots…


Snuggle up and melt a cat in your hot cocoa this winter, you deranged monster

The Japanese company Yawahada specializes in adorable, artisanal marshmallows, but they veer from the norm, coming in flavors like chocolatey tiramisu, cheese tarts, baked apple, and so on. As if wrenched from Kirby’s most kawaii dreams, they also make little marshmallows shaped liked cats, which inspires images of curling up on a couch with a cat and a blanket and re-watching season three of Battlestar Galactica to see if it still holds up.  But it raises some deeply troubling images as well—notably, that adorable cat-like visage slowly fading and becoming featureless as it melts into your dessert, its tiny paws becoming…