Versions is the essential guide to virtual reality and beyond. It investigates the rapidly deteriorating boundary between the real world and the one behind the screen. Versions launched in 2016 at the eponymous conference dedicated to creativity and VR with the New Museum’s incubator NEW INC.

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You can now bring your sadly misshapen Play-Doh creations to life, digitally

You can now bring your sadly misshapen Play-Doh creations to life, digitally

When I used to babysit my younger cousins, Play-Doh was always the object of our playtime. My cousins would sculpt goofy, googly-eyed monsters, while I’d make uninspired blobs of nothing. Where the kids had imagination, I found myself soured by the dour reality of Adulthood, sapped of all creativity. But still, Play-Doh has always managed to be a fun bonding time. With Play-Doh’s new augmented reality Touch Shape to Life Studio, the classic sculpting toy just got virtual.

a more creative addition to the toys-to-life trend

Play-Doh’s Touch Shape to Life Studio can cost nothing to you, or the ripe price of $39.99. Its free component comes in the shape of the iOS app; its costly-ness in the form of a special “kit” that you can pick up at any Apple store. The kit comes with Play-Doh of course, in addition to “character stampers,” stencils, a stage to display your creations for scanning into the app, and other sorts of tools to bend the clay-like creations to your personal whims.

I want to make a friend...
I want to make a friend…

Play-Doh’s Touch Shape to Life Studio is basically a glorified character creator, but for kids. A chance for folks to build their own weirdly shaped blobs of Play-Doh creatures, and imbue them with life digitally as they’re animated onto an iPad’s screen: and even have them star in small games. I know I sure as heck can’t craft anything worthwhile with a hunk of Play-Doh, but for kids like my little cousins, it’s sure to inspire a bit more creativity to the toys-to-life trend in a world of static Amiibos and Skylanders.

Play-Doh’s Touch Shape to Life Studio is on sale on the Apple store for $39.99.

Versions is brought to you by Nod Labs,
Precision wireless controllers for your virtual, augmented and actual reality.
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