Even presidential campaigning is available in sweet, sweet VR

Don’t look now but Ted Cruz won the Republican vote in the Iowa caucus. (At the time of writing, Hillary Clinton and Bernie Sanders were on track to split Iowa’s Democratic delegates.) Or maybe you want to look. I don’t know you or your political views. At the very least it seems safe to bet that at some point during this interminable campaign, which is still very far from over, you have wanted to turn away from a candidate. Just for a second, for your sanity. Thanks to the magic of virtual reality, you can now turn your back on…


Would you like a side of VR with your dinner?

They say we eat first with our eyes, so it was only a matter of time until a restaurant told its patrons to strap on virtual reality headsets and enjoy some retinal feasting. That scenario is not a joke—well, at least not entirely. “Sublimotion, along with award-winning chef Paco Roncero, recently hosted their second virtual reality event using this technology at the Hard Rock Hotel Ibiza,” Samsung reports. “The concept earned Sublimotion the Best Innovation in F&B award at the Worldwide Hospitality Awards in 2014.” No mention of how the food tasted can be found in Samsung’s statement, though “sensory…

Virtual Drag

Virtual Drag, or how to queer virtual reality

“We’re born naked, and the rest is drag.” – Ru Paul, Lettin’ It All Hang Out, 1995 /// Australian digital media artist Alison Bennett says that Virtual Drag came to her “like a bright flash.” It may not seem obvious at first, the connection between drag performance and virtual reality, but once the two concepts merge in your head your thoughts can start to accelerate down a rabbit hole of vast questions and possibilities. Before getting to the larger implications you must first know what Virtual Drag is all about. It’s an exhibition that will see 3D scans of drag queens…

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What are VR music videos good for?

Top Chef notwithstanding, it is rarely advisable to see how a sausage is made. This is not a new aphorism—aphorisms are rarely new—but technology has given it new resonance. It has never been easier to distribute bonus content, to be ‘closer’ to artists, and to see heretofore-mysterious processes. All this access, however, blurs the line between immersion and sausage making. Case in point: the release of Swiss artist KnoR’s new EP, “Don’t Go.” There’s all the standard spec, three songs and a music video, but the release also includes a virtual reality app because…why not? a lot like sitting too…

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Introducing Versions, the first-ever VR festival focused on creativity

Though virtual reality has existed in some form since the 1960s, and in the realm of science fiction for much longer, 2016 promises to be a breakthrough year for the technology, with high-profile product launches and major releases in games and film. With that in mind we are thrilled to announce our new conference Versions, organized in partnership with NEW INC, the incubator program at The New Museum. Versions aims to shift the conversation around VR from one focused on tools and gadgets to a dynamic interdisciplinary discussion that will examine how this technology is being shaped and defined through…


Watch this guy attempt to spend 48 hours in virtual reality without sleeping

How long have you spent inside virtual reality in total—an hour? Two hours? 24 hours? It’s probably only a small number of hours as it takes quite the toll on your eyes and brain. And that’s if you don’t get the infamous nausea it brings on for a lot of people. But heck, try telling that to Thorsten Wiedemann, who is currently at the beginning of a performance called DISCONNECTED that will see him spending a total of 48 consective hours inside virtual reality. As the description says: “No human being has ever spent such a long time in computer generated Virtual…


Everything’s (not) alright on the VR front, apparently

On the occasion of CES, the annual “consumer” electronics extravaganza in Las Vegas, murmurs started to be heard about whether virtual reality headsets were all that useful, particularly at the prices at which they are being sold. Better late than never. CNN, however, is here to distract from the doom and gloom with an article cheerfully entitled “Google Cardboard saves baby’s life.” When you put it that way, VR sure sounds like money well spent. Granted, that title is somewhat hyperbolic. VR’s corporeal presence did not save a baby’s life all on its own. Rather, it allowed doctors at Miami’s…

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How virtual reality will push PCs to their limit

This article is part of a collaboration with iQ by Intel. Today, almost everyone can access entertainment on their PCs, consoles, tablets and smartphones. Anyone eager to own a new virtual reality headset, however, must first find out if their trusty computer is up to the task. Oculus released its computer hardware requirements for the Rift headset last May, which means many people need a new computer if they want to enjoy VR experiences like this thrilling roller coaster ride. “ As a VR device, the Rift (headset) will be capable of delivering comfortable presence for nearly everyone,” wrote Atman Binstock,…