“It’s taking enthusiast-class PC gaming and putting it in a small form factor. This is something that has never been done before; there’s no other small form factor PCs out there that offer any sort of a significant gaming experience,” Alienware senior product manager Eoin Leyden informed Eurogamer.
…The declining desktop market and rise of “more consumer friendly” small form factor PCs forced Alienware’s hand, although the ultra high-end business has also been “growing” and doing “very well”.
I mean, just look at the thing! They’re even offering an XBLA/PSN-like service called “Alienware Gaming Services.” I guess if you can’t beat ‘em, might as well join ‘em.