Kotaku hosted a forum where its audience could ask an anonymous game developer about the development process. No punches were pulled:
One reader asked, “If a small Studio pitches an idea, how much of the influence will be on making money from that Idea?” To which the developer responded:
“Most of the influence? Look, we’re not a charity, we’re a business. If we can’t imagine making money, why would we pick it up? And look, we can be wrong, but that’s our perspective. Some of the best pitches we’ve received have explained exactly why that game would be profitable.”