Tetris is gunning for the Peanuts model of brand ubiquity:

When it began early 30 years ago, Tetris quickly became one of the most popular video games sold. Now, the Tetris Company, which owns the Tetris brand, says it plans to expand beyond videogames and soon hopes to introduce dozens of new Tetris-themed products. These will include Tetris branded T-shirts, Halloween costumes, tabletop games, chocolates, candy, waffles, furniture that nests together, and even Tetris soup.