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Food scientists unwittingly diagnose why sometimes we can’t stop playing

This past Sunday’s New York Times Magazine features a remarkable story on the junk food industry and its many secretive struggles for our mouths. Though the author, Michael Moss, kept his focus on obesity and nutrition, I couldn’t help but notice a few startling parallels with the many videogames I just can’t stop playing. Chief among them was food scientist Steven Witherly’s diagnosis of why Cheetos are so tasty and addictive, a trait endemic to a growing number of short, disposable games that sink their hooks in and won’t let go. – – – He calls the effect Vanishing Caloric…

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The Skyrim food truck tour has returned, still gives no credit to Kill Screen for idea

We don’t always comment on marketing, but this occasion warrants a very special mention. In order to advertise for upcoming MMO The Elder Scrolls Online, publisher Bethesda and publishing giant Future US are planning a food truck tour of America. They’re stopping at all of the major gaming media events – SXSW, PAX, E3, as well as a number of bigger universities. What I really want to know is what they’ll be serving. Fake mead? Goofily named burritos? Smoked turkey legs? Probably the turkey legs. – – – There are more than a few good ideas in Gus Mustrapa’s Things…