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Knyttan makes personal fashion as easy as dressing a videogame avatar

Knyttan is a fashion startup or, if you would prefer a cultural reference, a 21st century incarnation of Cher’s closet in the opening scenes of the 1995 teen classic Clueless. In practice, the film’s build-your-own-wardrobe app looks an awful lot like the maker movement’s version of fashion design. You log in to the company’s website, pick an item of clothing—current offerings are limited to jumpers and scarves—and proceed to customize patterns that Knyttan has asked designers to contribute. Those designers do not all hail from the world of fashion: Moniker is an interaction design studio; Nicolas Sasoon describes his work…